Creating a business identity is an essential task to open your "doors" for business. Before you establish your business identity these steps will help you get the "doors" of your business open. However, before you reach this point, you need to have already:

• Brainstormed your business, have a clear idea of what you will be doing and who your
  customers are.
• Completed at least an informal or preliminary business plan or a well-thought-out business
  plan outline.
• Considered the benefits and disadvantages of the available legal forms your business entity could operate under and selected the form of business that is best for you - at least initially: sole proprietorship; partnership; limited liability corporation (LLC); C Corporation; or S Corporation. Most business entrepreneurs start out as a sole proprietorship, but you need to know what the risks are before you do so.

Getting your business identity established once you've done your homework and you're ready to get your business started, here are 8 steps you can follow and use as a checklist to establish an identity for your business:

1. Brainstorming Your Business Name and Tagline.
Your business name and its tagline can create excitement and buzz for your business and will be an important part of your later marketing efforts.

2. Establishing an Address and Phone Numbers for Your business
Completing this step early means that your home address and phone number won't become public record when you do register your business.

3. Checking into an Employer ID Number with the IRS
Even if you're not required to have an EIN, getting one is often a good idea. For one thing, it makes it easier to open a bank account in your business name and it will help keep your social security number private.

4. Opening a Business Bank Account
Part of having a business identity is to keep your business finances separate from your personal finances. There's just no better way to do that than to open a business checking account.

5. Creating Your Business Logo
A good logo goes a long way in establishing your business identity. Your logo should reflect what your business does. It should be unique, eye-catching and easy to identify.

6. Ordering Your Business Cards
Since a business card is often your first impression on a prospect, you don't want to jeopardize getting new business because you didn't bother to have your business cards professionally printed.

7. Creating and Ordering Your Business Stationery
You can buy stationery or create it yourself. Again, you can use tools like Microsoft Publisher for this purpose, and plenty of design templates are provided to make creating custom stationery easy.

8. Establishing an Online Presence for Your Business
Websites serve as a useful form of inexpensive advertising for most businesses. Even the most basic of web sites can work well as your online brochure. You may also decide to set up a blog for your business - either in conjunction with, or instead of, a business web site.

virtuosodesign can help you through the design and implementation of your business' online presence and marketing collateral. Once You Have a Business Identity, Once you've completed these basic business identity steps, you will have effectively "hung out your shingle" for starting your business. It is inevitable adjustments will be made from time to time - that's all part of having your own business. But a big hurdle will have been cleared and you can begin making and spending money under your business name. In essence, you are giving your business a "life of its own". Contact virtuosodesign today to learn more