Brand Development

Logo Design & Brand Management

A well-developed logo can encompass your business' sophistication, simplicity, tradition, and fortitude, where your business has been and where it is going. Logos can vary in degrees from entirely verbal or text-based to iconic and completely visual. Your logo will need to translate across different media types, so a thoughtful and strategic approach is required to make a lasting visual connection and overall great impression.

Design

Design is applying a system to an object to assess its ability to be feasible, usable, sustainable, compatible, and beneficial to humans.

Message

Set the tone and guide the story by controlling the message your company presents. It is essential to clearly and consistently deliver your message. Inconsistencies in messaging can potentially dilute your brand and confuse new or existing users.

Typography

You are not Coke or Pepsi yet. Chances are, you will need a textual part of your logo, know as a Wordmark or logotype. Typography or text-treatments are essential to logos and set the tone of your branding and font choices moving forward.

Spacing

Every element of a design is as important as the space around it. Using spacing as a part of visual communication is crucial. It can convey several visual messages that give the viewer or user clarity of parts allowing the eye to relax.

Compatibility

Your brand will need to exist for several media types. A good logo translates at all sizes and applications, from the web and print to large format vinyl, billboards, and possibly a blimp. We build your logo to be sharp, crisp, and iconic at any size.